Ayoni Guda

Head of Impact & ESG

Ayoni is Head of Impact & ESG at HPE Growth. In her role, she is responsible for developing HPE’s Impact & ESG strategy and framework

Ayoni is responsible for developing, implementing and overseeing HPE’s Impact & ESG strategy and framework. She also manages the rolling out of B Corp at HPE Growth, including preparing and managing the B Corp recertification trajectory. Ayoni further oversees SFDR and EU Taxonomy, as well as Impact & ESG portfolio management & reporting. She also ensures that the organization adheres to the various applicable rules and regulations with respect to operations, compliance, legal and tax related matters as Compliance Officer.

Prior to joining HPE Growth, Ayoni gained valuable experience in Ernst & Young’s tax advisory practice as a consultant for international tax and transaction services where she focused primarily on topics related to transfer pricing, DAC6 and technology implementation. Before joining Ernst & Young, Ayoni gained international experience through internships at KPMG in New York and in Rotterdam.

In addition, while pursuing her degree she was a working student for almost 2 years in the International Tax practice at Loyens & Loeff (Rotterdam), a leading Dutch tax law firm.

Ayoni holds a BSc. in Tax Law and Economics from the University of Applied Sciences in Rotterdam, and a MSc. in Tax Law from Tilburg University.