AMSTERDAM, January 15, 2026—Playlist, the newly launched parent brand of Mindbody, Booker, and ClassPass, today announced a definitive agreement to merge with EGYM, a global innovation leader in smart fitness technology, AI-enabled workout programming, and corporate wellness solutions. The deal was supported by $800 million in strategic financing co-led by Affinity Partners and Vista EquityPartners, with participation from Temasek and L Catterton.
Upon the closing of this deal, Playlist’s suite of brands will operate as they do today, while EGYM will continue its operations as a subsidiary within the Playlist portfolio. Playlist CEO Fritz Lanman and EGYM Co-Founder and CEO Philipp Roesch-Schlanderer will be named and serve as Co-Founders of Playlist.
As part of the transaction, Roesch-Schlanderer will also join Monti Saroya, Co-Head of Vista Equity Partners’ Flagship Fund, as Co-Chairman of Playlist. The deal values Playlist at $7.5 billion and uniquely positions the company to bring best-in-class wellness solutions to all segments of the industry. Playlist and EGYM together generated over $800 million in net revenue in 2025, growing <30%> year-over-year,while maintaining high profitability.
Playlist powers in-person wellness experiences through AI-driven software and consumer booking platforms, while EGYM transforms healthcare from repair to prevention through smart equipment,hyper-personalized AI training plans, and EGYM Wellpass, an extensive corporate fitness platform. The two complementary organizations, each a leader in their respective regions and categories, will combine their expertise to form an integrated wellness technology platform that gives people the tools they need to take charge of their health and well being.
Together, Playlist and EGYM will create new opportunities to advance in-person wellness on a global scale by combining complementary visions, products, geographies, and audiences. EGYM will further expand its fitness technology and corporate wellness offerings into Playlist’s core geographies, including North America and Asia, where EGYM currently has a limited presence. Playlist will further grow its to date limited presence in Europe through EGYM’s established footprint.The new financing will support increased investment in artificial intelligence to help fitness studios,gyms, and wellness operators run more efficiently, deepen member engagement, and drive more sustainable growth worldwide
“This merger represents a pivotal moment for both our companies as we continue to build the infrastructure behind the world’s most meaningful in-person wellness experiences,” said Fritz Lanman,CEO and Co-Founder of Playlist. “We’re inspired by what EGYM is doing to accelerate that vision with technology and corporate wellness solutions that power wellbeing at scale. By combining our geographies and complementary product portfolios, we’re uniting multiple layers of wellness—software, connected hardware, consumer booking, and workplace wellbeing—into one global platform.”
“Bringing EGYM together with the newly created Playlist under one roof is a once in a generation opportunity to impact lives through preventative health,” said Phillipp Roesch-Schlanderer, CEO of EGYM and Co-Founder of Playlist. “We are uniting smart training equipment, club and studio access,management software, corporate wellness, and personalized AI training into one connected ecosystemthat will finally prove and scale the true value the fitness industry delivers. Together, we can reduce chronic disease, lower healthcare costs, and make people healthier and happier by shifting the world from repair to prevention.
”EGYM’s ecosystem unites EGYM Smart Strength, the EGYM Fitness Hub assessment station, and more than 200 integrated partners across cardio, strength, body analysis, management software, digital apps,and wearables. Powered by EGYM Genius—an AI engine trained on billions of performance data points—the system delivers personalized training plans for members of all shapes, sizes, and abilities. Progress is tracked through BioAge, EGYM’s innovative metric that visualizes measurable improvementsin fitness and health.
EGYM Wellpass partners with more than 20,000 employers, connecting their 20,000+ fitness partnerswith millions of employees worldwide. Under Playlist, this network will benefit from expanded reach and deeper integration across the company’s global technology and partner ecosystem.
"We believe that uniting these two category-defining businesses built by exceptional entrepreneurs onto one platform creates a rare opportunity to build a generational company,” said Monti Soraya, CoHead of Vista Equity Partners’ Flagship Fund, and Co-Chairman of Playlist. “Vista is proud to support this ambitious vision and to add a new founder-led strategy to the Vista playbook.
"Asad Naqvi, Partner at Affinity Partners, added: “This is a truly unique situation where two incredible companies come together to build a global platform that improves lives. And of course, we love to double down on our winners.
”Closing of the transaction is subject to customary regulatory approvals.
About Playlist
Playlist is the parent brand that brings together Mindbody, Booker, and ClassPass—fitness and wellness platforms that power experience-driven businesses across fitness, wellness, lifestyle, and beyond.Through a growing suite of AI-driven SaaS and consumer offerings, Playlist helps people discover and book experiences that bring joy, movement, and meaning to everyday life. Learn more at playlist.com.
About EGYM
Since 2010, EGYM has been a global innovation leader in the fitness and health industry with the vision of transforming healthcare “from repair to prevention.” EGYM Wellpass partners with companies to improve employee health by providing access to fitness and health facilities. And EGYM Technology equips those facilities with smart strength equipment and digital training solutions to offer an AI-driven workout experience for exercisers of all skill levels. Corporate customers benefit from reduced healthcare costs and increased productivity, and clubs from a growing membership base that stays engaged. Learn more at egym.com/int
